Submissions/An update and LIVE A/B Test from the Fundraising Team

This is an accepted submission for Wikimania 2014.

Submission no. 1002

Title of the submission: An update and LIVE A/B Test from the Fundraising Team

Type of submission (discussion, hot seat, panel, presentation, tutorial, workshop): Presentation

Author of the submission: Megan Hernandez, Peter Coombe, Victor Grigas, Jessica Robell

E-mail address: megan@wikimedia.org

Username: Meganhernandez

Country of origin: USA

Affiliation, if any (organisation, company etc.): WMF

Personal homepage or blog

Abstract (at least 300 words to describe your proposal)

The Wikimedia Foundation Fundraising team cultivates the resources that propel our movement. Every year, we engage over 2 million people from nearly every country in the world to support Wikipedia and its sister projects.

How has the fundraiser morphed over the years from a 60 day annual campaign into a year-round model with a brief 2 week campaign per country? What's all this A/B testing about? And whatever happened to those Jimmy banners?! Check out this session to learn about:

A brief overview of Wikipedia's fundraising banner evolution
The latest A/B tests
The shift to year-round fundraising
Mobile fundraising
Localizing fundraising to nearly every country in the world
Our latest video campaign

Track

Length of session (if other than 30 minutes, specify how long): 30 minutes

Will you attend Wikimania if your submission is not accepted?

Slides or further information (optional)

Special requests: Prefer to present on the first day of the conference.

Interested attendees

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Djembayz (talk) 12:47, 18 April 2014 (UTC)[reply]
User:Nicola Zeuner (WMDE)
91.234.214.41 12:05, 4 August 2014 (UTC)[reply]
Saraanine (talk) 10:38, 7 August 2014 (UTC)[reply]
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